Hybrid or fully electric vehicle comprising: a conventional braking system based on friction bodies to brake the motor vehicle by interaction of the friction bodies in response to the operation of a brake pedal or any other equivalent control member, a reversible electric machine operatively coupled to the wheels of the vehicle and electronically controllable to operate selectively as an electric engine to generate a mechanical power to propel to the vehicle and as an electric generator to convert the kinetic energy of the motor vehicle into electrical energy, and an automotive electronic control system comprising a sensory system to measure automotive quantities, and an electronic control unit to control operation of the conventional braking system and of the electric machine in response to the operation of the brake pedal or any other operationally equivalent control member. The electronic control unit is further configured to control operation of: the electric machine to selectively perform one or more functions including regenerative braking, in which the electric machine is operated as an electric generator to recover the kinetic energy of the motor vehicle during braking and convert it into electrical energy, and the conventional braking system to clean the friction bodies of the conventional braking system based on the number of brakings performed by the conventional braking system and counted starting from the start-up of the motor vehicle.