A projection method and a terminal device, including responding, by a transmit end, to a screen projection instruction, obtaining a real-time interface of an application program on which screen projection is to be performed and device information of one or more receive ends, obtaining a user experience score of each receive end of the one or more receive ends by scoring a visual effect, sound effect, and interaction complexity of each receive end based on the device information, obtaining, based on the user experience score, first data on which screen projection is to be performed and that is at least one of a video stream, an audio stream, or a user interface control, obtaining a control layout file of the user interface control in response to the first data having the user interface control, and sending, to a corresponding receive end, the first data and the control layout file.