Information may be visually encoded within visual content of an image using a distortion projection. The distortion projection may cause stretching of a visual element defined within a pixel array of the image. Information may be visually encoded within the pixel array using visual characteristic(s) of the pixel array. Presentation of the visual content based on a non-distortion projection may reduce a number of pixels that defines the visual element within the pixel array and may reduce visual impact of the information visually encoded within the pixel array.