Provided are a reference signal sending method and device, a reference signal receiving method and device and a storage medium. The reference signal sending method includes: determining that frequency domain positions occupied by a reference signal satisfy a predetermined condition, where the predetermined condition includes: discontinuous frequency bands existing among the frequency domain positions occupied by the reference signal, and a union of the discontinuous frequency bands occupied by the reference signal is smaller than a frequency hopping bandwidth; and sending the reference signal at the determined frequency domain positions; wherein the frequency hopping bandwidth is a bandwidth determined according to two frequency domain positions with a largest distance among the frequency domain positions occupied by the reference signal or a predetermined bandwidth acquired by receiving a first signaling message; and wherein each frequency band comprises a physical resource block (PRB).