A display apparatus includes a display panel having a plurality of pixels, a gate driver configured to provide a gate signal to the display panel, a data driver configured to provide a data signal to the display panel, and a driving controller configured to control the gate driver and the data driver and to receive input image data to generate output image data corresponding to the data signal. The driving controller is configured to determine a scale factor based on a total load value of previous input image data and to compare the current input image data with the previous input image data to determine whether to apply the scale factor to the current input image data.