A method of measuring a location of a first user equipment (UE) in a wireless communication system includes the first UE receiving control information from at least one of a plurality of base stations and the first UE transmitting a first reference signal to the plurality of base stations based on the control information. The control information includes information indicating transmission of the first reference signal to the first UE with maximum power, and the location of the first UE is measured by the plurality of base stations based on the first reference signal.