A data transmission method for a convolution operation, and a convolution operation apparatus including a fetcher that includes a loader, at least one sender, a buffer controller, and a reuse buffer. The method includes loading, by the loader, input data of an input feature map according to a loading order, based on input data stored in the reuse buffer, a shape of a kernel to be used for a convolution operation, and two-dimensional (2D) zero-value information of weights of the kernel; storing, by the buffer controller, the loaded input data in the reuse buffer of an address cyclically assigned according to the loading order; and selecting, by each of the at least one sender, input data corresponding to each output data of a convolution operation among the input data stored in the reuse buffer, based on one-dimensional (1D) zero-value information of the weights, and outputting the selected input data.