A specific solution includes: obtaining, by a terminal, current scenario information; matching the current scenario information against one or more prompt rules; and when determining that the current scenario information matches a first prompt rule, displaying a first prompt message corresponding to the first prompt rule, to prompt that there is a recommended application in a scenario corresponding to the current scenario information; displaying, in response to a first operation performed by a user on the first prompt message, a first recommendation interface that includes a recommendation item of an application prompted by the first prompt message; and displaying an interface of a first application in response to a selection operation performed by the user on a first recommendation item in the first recommendation interface.