A method for building an artificial intelligence (AI) model. The method includes accessing data related to monitored behavior of a user. The data is classified, wherein the classes include an objective data class identifying data relevant to a group of users including the user, and a subjective data class identifying data that is specific to the user. Objective data is accessed and relates to monitored behavior of a plurality of users including the user. The method includes providing as a first set of inputs into a deep learning engine performing AI the objective data and the subjective data of the user, and a plurality of objective data of the plurality of users. The method includes determining a plurality of learned patterns predicting user behavior when responding to the first set of inputs. The method includes building a local AI model of the user including the plurality of learned patterns.