Embodiments disclosed provide a virtual currency system within a messaging application by performing operations comprising: launching, within a messaging application, a third-party application; receiving, by the messaging application from the third-party application, a request to perform an ecommerce transaction in relation to an item available for consumption on the third-party application; determining, by the messaging application, an expected attribute for the item based on accessing a database that stores expected attribute information for multiple items; verifying, by the messaging application, that an attribute of the item specified by the request corresponds to the expected attribute for the item; and processing, by the messaging application, the ecommerce transaction in response to successfully verifying that the attribute of the item satisfies a verification criterion based on the expected attribute for the item.