Systems and methods are provided for performing operations comprising: establishing a plurality of geofences each associated with a respective point of interest; determining a current location of a user and a current time; applying a trained machine learning model to the current location and the current time to predict a given geofence of the plurality of geofences that will be traversed by the user at a future time, the machine learning model being trained to establish a relationship between travel times and paths of the user and a set of geofences of the plurality of geofences that is traversed by the paths during the travel times; retrieving the point of interest associated with the predicted given geofence; and automatically generating a notification relating to the retrieved point of interest for presentation to the user before the user traverses the given geofence associated with the retrieved point of interest.