A method for selecting a content forwarding node in a vehicle ad-hoc network on the basis of service type, comprising the following steps: calculating a bandwidth occupation proportion factor according to the type of requested content information and a bandwidth occupation situation of a neighboring vehicle which can perform forwarding in a one-hop transmission range; defining a virtual arrival time of a candidate forwarding vehicle to an initial request vehicle according to the distance between the neighboring vehicle and the initial request vehicle and a driving speed of the neighboring vehicle; calculating a forwarding node impact factor according to the bandwidth occupation proportion factor and the virtual arrival time; and selecting a forwarding node according to the forwarding node impact factor.