An industrial data broker system receives contextualized industrial data from one or more industrial devices that support data modeling at the device level. The received industrial data is augmented with contextualization metadata that defines correlations between the data relevant to an analytical objective, and labels specifying analytic topics to which each data item is relevant. The broker system allows external systems, such as analytic systems, to subscribe to topics of interest, and streams a subset of contextualized device data relevant to the topic of interest to the external system for analysis.