Disclosed are various examples for providing network content filtering to client devices on a per-application basis. A client device is identified. Then the client device is authenticated by the device management service. If the client device is not authenticated, a user interface will facilitate the enrollment process on the client device to authenticate the client device with the management service. Then, an authentication token is received. The management application receives a request from an application to initiate a network connection. Based at least in part on the identity of the application and the client device, the management application routes network traffic associated with the application and the network connection using or without using a managed network tunnel.