A vehicular exterior door handle assembly includes a base portion configured to mount at an exterior door handle region of a vehicular door, a handle portion pivotally mounted at the base portion, and a light projection device. The handle portion is pivotable between a non-deployed orientation, where an outer surface of the handle portion is coplanar with an outer surface of the vehicular door at the exterior door handle region, and a deployed orientation, where the handle portion is pivoted inward into a door handle pocket within the vehicular door. The light projection device is operable to project an icon or character onto the outer surface of the handle portion when the handle portion is in the deployed orientation. The light projection device projects the icon or character responsive to the handle portion pivoting to the deployed orientation.