There is provided a method for providing a driving related guidance service by a service server. The method includes receiving advanced driver assistance system (ADAS) data of a vehicle related to a specific driving situation of the vehicle, location data of the vehicle, driving data of the vehicle, and a driving image captured during driving of the vehicle from a vehicle terminal device, generating guidance information related to the specific driving situation of the vehicle by analyzing the received data and the driving image, and providing a driving related guidance service for the vehicle using the generated guidance information.