Augmented reality (AR) servicing guidance uses a mobile device (30, 90) with a display and a camera. Computer vision (CV) processing (102) such as Simultaneous Location and Mapping (SLAM) is performed to align AR content (80) with a live video feed (96) captured by the camera. The aligned AR content is displayed on the display of the mobile device. In one example, the mobile device is a head-up display (HUD) (90) with a transparent display (92, 94) and camera (20). In another example the mobile device is a cellphone or tablet computer (30) with a front display (34) and a rear-facing camera (36). The AR content (80) is generated by CV processing (54) to align (70) AR content with recorded video (40) of a service call. The aligning (72) includes aligning locations of interest (LOIs) identified in the recorded video of the service call by a user input.