This Application describes mechanisms to provide priority levels for call connection requests and/or messages from a sending device to a receiving device. The receiving device is configured to allow prioritized notification alerts for incoming call connection requests and/or for incoming messages from a sending device to override a silent or do not disturb mode for one or more contacts based on i) a priority level provided with the call connection request or message and ii) a priority setting for the sending device or a set of devices associated with a user of the sending device.