Systems, methods, and graphical user interfaces (GUIs) for ingesting and enriching data regarding a plurality of entities are provided. A first data set comprising company data and a second data set comprising customer data are ingested. The first data set is processed to generate a processed data set. The first data set may be processed by applying an entity matching technique, wherein one or more data elements are generated based on whether an entity of the first data set and an entity of the second data set are commonly associated. The first data set may additionally or alternatively be processed by applying a statistical matching technique, wherein one or more predicted data elements are generated based on similarity between an entity of the first data set and one or more entities of the second data set.