A transmitting wireless device provides channel spatial reuse information to a receiving wireless device for the receiving wireless device to make a determination of how to contend the medium for spatial reuse transmission, when to transmit and what transmissions parameters to use for the transmission in the spatial reuse. A timer is designated to track the remaining time for inter-ESS and/or intra-ESS spatial reuse. The spatial reuse information may include fields indicative of color code identifying BSS, transmission power used, signal to noise ratio headroom available and so on. With the spatial reuse information, the wireless device can calculate the target transmit power for initiating spatial reuse transmission without interrupting the on-going transmission, perform EDCA in spatial reuse condition to assess the channel status for contending the medium over the on-going transmission(s), tracking the spatial reuse duration and initiate a new spatial reuse transmission over the on-going transmission without interruption.