Methods, systems, and apparatuses for light-based communication are described. VLC may be used to communicate video content, an electronic program guide (EPG), location information, an advertisement, and/or any other data, content, and/or content item to a user device. VLC may be used to communicate data/information associated with a wireless network, provision a service, navigate an area, track content and/or content item consumption, and more. Light (e.g., VLC, etc.) may be used to communicate any information/data.