A consumable product for use in an aerosol generating device is disclosed, the consumable product comprising a foam matrix (302); and a packaging element housing the foam matrix; wherein the packaging element is configured to hold the foam matrix in a first, compressed, configuration prior to use of the consumable product in an aerosol generating device, the packaging element having a first sacrificial seal, wherein upon opening the first sacrificial seal the packaging element holds the foam matrix in a second, less compressed, configuration.