In accordance with an embodiment, a method of operating a vehicle server in line with a plurality of vehicle terminals includes collecting broadcasting station titles of broadcasting channels serviced at respective positions; collecting position information from the plurality of vehicle terminals; constructing big data based on the collected broadcasting station titles and position information; learning a relationship between the position information and the broadcasting station titles using machine learning based big data analysis; and generating a broadcasting station title estimating model for estimating broadcasting station titles corresponding to the position information of the plurality of vehicle terminals.