A system including an acquisition unit configured to acquire, from a user via a communication device associated with the user, target object data including a feature of a target object selected by the user, an analysis unit configured to analyze whether the target object data that has been acquired by the acquisition unit includes, as the feature, at least one of data of a proper noun or data of a character string related to the target object, and whether the target object data includes data of a color related to the target object, and an estimation unit configured to estimate a distance from the target object to the user, based on an analysis result of the analysis unit, wherein the estimation unit estimates the distance from the target object to the user such that the distance from the target object to the user in a case where the target object data includes at least one of the data of the proper noun or the data of the character string is shorter than the distance from the target object to the user in a case where the target object data includes the data of the color is provided.