An imaging apparatus includes: an image sensor generating original image data; an image processor performing image processing to generate image data; a storage storing a plurality of first parameter sets and at least one second parameter set; and a user interface receiving a user operation combining a first parameter set with a second parameter set. Each of the plurality of first parameter sets defines the effect in the image processing. Each of the at least one second parameter set defines a correspondence before and after color information in an image is converted. Based on the user operation, the image processor: adjusts an image indicated by the original image data, using the first parameter set included in the combination designated by the user operation; and converts color information included in the image adjusted by the first parameter set, using the second parameter set included in the designated combination.