Various examples disclosed herein relate to allocation of code and data of application software among memory of a microcontroller unit (MCU), and more particularly to allocating portions of the application software to random access memory or flash memory of an MCU based on information associated with of each portion of the application software. A method is provided herein that comprises instructing an MCU to execute an application software. The method further comprises obtaining information indicative of a performance of portions of the application software on the MCU and capacity requirements of the portions of the application software, and designating, based on the information, each of the portions of the application software for execution from either a first memory or a second memory when deployed to one or more MCUs.