Disclosed are a demand management control method and a demand management control apparatus for inducing dynamic participation of a consumer in an energy consumption load management program. The demand management control method refers to a promotion method for expanding an active participation of a consumer through a dynamic order of charging power of a charging load device with respect to a load having a consumption characteristic in an energy accumulation form in a distribution network management area in which an energy charging supply device is installed, and distributes and manages a demand within an energy supply goal of the consumer through a participation promotion. Also, the demand management control method provides changed cost information to the consumer using an incentive through a demand management contribution weight according to an energy demand and supply status and encourages or promotes the dynamic participation of the consumer.