Interactive content can be managed and provided to occupants of an automated vehicle to enhance their experience while in the vehicle. Orchestrator component can determine interactive content based on conditions associated with the vehicle, user preferences, video content, or other information. Interactive content can comprise video content, audio content, and control content. Video content can comprise augmented reality or virtual reality content. Control content can be used to control vehicle operation in relation to or synchronization with presentation of video content. Orchestrator component can correlate between certain roads on which the vehicle can travel and entertainment presentations presented to a vehicle occupant. Orchestrator component can control vehicle operation to have the vehicle recreate a vehicle action sequence (VAS) in a video program being presented to the occupant in the vehicle. Orchestrator component can notify nearby vehicles when VAS is be recreated, or another vehicle also can participate in VAS.