The present disclosure relates to a method for providing shopping information by product and an electronic device performing the same and, more particularly, to a method for providing shopping information by product using an AI recognition model obtained by machine learning of an artificial neural network, and an electronic device performing the same. A method for providing shopping information by product, according to an embodiment of the present disclosure, comprises: an image acquisition step in which a camera-associated app linked to a camera module acquires a product image through the camera module; a recognition step in which an AI recognition model obtained by machine learning of an artificial neural network receives the product image and recognizes product information; a transmission step in which a communication module transmits the product information to a server; a receiving step in which the communication module receives, from the server, shopping information corresponding to the product information; and a display step in which a display module displays the shopping information on a screen.