Managing access to digital content in a virtual environment using virtual content rights, including: providing a virtual content rights database comprising data associating a user of the virtual environment with the virtual content rights acquired with respect to the digital content; receiving, at a processor, a request from a device of the user for assignment of the virtual content rights of the digital content, wherein the user uses the device to interface with the processor; updating the virtual content rights database to indicate the assignment of the virtual content rights to the user; receiving, at the processor, data from the device of the user holding the virtual content rights to digital content including songs to create a virtual user-configured music room having at least one of the songs; and updating the virtual content rights database to indicate sharing of the virtual user-configured music room by the user within the virtual environment.