Example systems, devices, media, and methods are described for presenting a virtual experience using the display of an eyewear device in augmented reality. A content delivery application implements and controls the detecting of beacons broadcast from beacon transmitters deployed at fixed locations and determining the current eyewear location based on the detected beacons. The method includes retrieving content and presenting a virtual experience based on the retrieved content, the beacon data, and a user profile. The virtual experience includes playing audio messages, presenting text on the display, playing video segments on the display, and combinations thereof. In addition to wireless detection of beacons, the method includes scanning and decoding a beacon activation code positioned near the beacon transmitter to access a beacon.