An electronic apparatus is provided. The electronic apparatus includes: a display; and a processor configured to: control the display to display a content based on one mode of a plurality of display modes, receive a user voice in real time while the content is being displayed, identify user's age information corresponding to the received user voice, identify whether or not the one mode is a kids mode when the identified user's age information is less than a threshold value, and change the one mode to the kids mode when it is identified that the one mode is not the kids mode.