A method for creating in-block content presented in a block on a page of a workspace. The block is configured to initiate a generative process to create in-block content of a particular type. The method includes determining a selection of in-page content based on a location of the block relative to the in-page content and the particular type of in-block content. The method can include causing a generative function to create generative content of the particular type based on the selection of the in-page content. The method can further include populating a block area to present the generative content.