The present disclosure provides a method and apparatus for adjusting a virtual face model, an electronic device and a storage medium, so as at least to solve the technical problems of tedious operation steps and poor user experience of conventional solutions for adjusting a virtual image. A specific implementation solution includes: a real human face in a reality scene is identified to obtain a first virtual face model of the real human face in a virtual scene; in response to a face-pinching operation acting on the real human face, the face-pinching operation is identified to determine at least one to-be-adjusted key point in the first virtual face model and an adjustment manner of the at least one to-be-adjusted key point; and the first virtual face model is adjusted to a second virtual face model based on the adjustment manner of the at least one to-be-adjusted key point.