The present invention relates to a web of fibrous cellulosic material derived from wood pulp, said web being suitable for three-dimensional moulding to form a packaging product, wherein the web comprises >40 wt % of soft wood chemical pulp and at least one strength enhancement agent, wherein the web has a grammage less than 400 g/m2, and wherein the cellulose fibers of said soft wood chemical pulp comprise a fiber curl of >9%.