A method for displaying splash screen information of an application and an electronic device. The method includes receiving, by an electronic device, an operation, performed by a user, of opening a first application, determining, using an operating system of the electronic device, that the first application has a splash screen function, determining that a system splash screen capability is enabled for the first application, obtaining splash screen information of the first application, where the splash screen information includes at least one of a brand slogan or a splash screen advertisement of the first application, loading and rendering the splash screen information of the first application, displaying, by the electronic device, the splash screen information of the first application, and starting the first application after displaying the splash screen information, and displaying a page of the first application.