An example method of distributed load balancing in a virtualized computing system includes: configuring, at a logical load balancer, a traffic detector to detect traffic to a virtual internet protocol address (VIP) of an application having a plurality of instances; detecting, at the traffic detector, a first request to the VIP from a client executing in a virtual machine (VM) supported by a hypervisor executing on a first host; sending, by a configuration distributor of the logical load balancer in response to the detecting, a load balancer configuration to a configuration receiver of a local load balancer executing in the hypervisor for configuring the local load balancer to perform load balancing for the VIP at the hypervisor using the load balancer configuration.