The present disclosure describes techniques for facilitating interaction with content using interactive effects. The techniques comprise receiving a video from a first computing device associated with a first user among a plurality of users. The video is generated using an interactive effect. The interactive effect comprises overlaying at least one component on at least one subset of frames of the video. The interactive effect enables the video to be interacted with other users among the plurality of users. The video is presented on a second computing device associated with a second user among the plurality of users. The video comprises information indicative of instructions on how to interact with the video. Display of an animation associated with the at least one component may be automatically caused on the second computing device in response to receiving an indication of interacting with the video by the second user.