Architectures and techniques are presented that can leverage network equipment (e.g., broadband provider equipment, cellular provider equipment) in order to provide enhanced guidance to a target location. This enhanced guidance can supplement existing mapping or navigation equipment. Such can be advantageous for public safety answering point entities and first responder entities as well as, potentially, for service technicians or delivery. When an entity (e.g., first responder) is dispatched to a particular location, an associated residential gateway (RG) or other device can be identified, and an associated SSID determined. This SSID can be provided to the entity seeking that particular location so that SSID scans can operate similar to a transponder or homing beacon. The SSID might also be configured specially for this purpose. Additionally, the state of a device attached to the RG can be altered to further aid in locating, such as blinking porch lights or audible indicia.