A customer relationship management (CRM) platform may use data objects to store data associated with a virtual meeting. The CRM platform may store information about a virtual meeting in a meeting object, and store information about meeting participants in participant objects linked to the meeting object. The CRM platform may also store meeting information, returned from a separate virtual meeting platform that will host the virtual meeting, in the meeting object and the participant objects. Accordingly, the CRM platform can use the meeting object and participant objects to display meeting information in a user interface, allow users to edit meeting details via the CRM platform, and/or allow users to join the virtual meeting via the CRM platform without separately logging in to the virtual meeting platform.