A method of optimizing traffic content includes providing a traffic flow algorithm (220) coupled to receive a set of solicited navigation route data (210) and a set of solicited traffic data (212) between a starting location (305, 405) and a destination location (310, 410), where traffic flow algorithm (220) is designed to compute a set of optimized traffic content (230) between a starting location (305, 405) and a destination location (310, 410). A set of unsolicited user-defined navigation route data (215) is received and incorporated with set of solicited navigation route data (210) and set of solicited traffic data (212) into traffic flow algorithm (220). A set of optimized traffic content (230) is calculated between the starting location (305, 405) and the destination location (310, 410) utilizing at least the set of unsolicited user-defined navigation route data (215).