There is here disclosed a sheet material feed apparatus comprising sheet material stacking means for stacking sheet materials; a feed roller for feeding the sheet materials stacked on the sheet material stacking means; a drive source for driving the feed roller; a separation roller rotated according to the feed roller to separate a sheet material; a separation roller holder for rotatably holding the separation roller, the separation roller holder being rotated to thereby move the separation roller to a position in contact with the feed roller and a position apart from the feed roller; and return means for returning the sheet materials other than the sheet material separated by the separation roller to the sheet material stacking means, the return means being controlled by one-direction rotation for driving the feed roller of the drive source. Furthermore, a recording apparatus for recording on the sheet material by the recording head is also disclosed herein.