The present invention is a method and system for facilitating a transaction among a buyer and two or more sellers. The invention uses a computer system and a communications network such as the Internet. Typically the transaction will involve the sale of a bundle of items, including goods or services (or both), and a combination of e-coupons or other incentives such as price discounts. The invention involves defining a bundle of items, identifying a buyer, communicating to the buyer information about the bundle, tracking the buyer's purchases of items in the bundle, and providing combined incentives to the buyer for purchasing items in the bundle. A buyer may request a predefined bundle, or a customized bundle. One aspect of the present invention is a method for providing bundled incentives to a buyer via a communications network. Another aspect of the present invention is a system for executing the method of the present invention. A third aspect of the present invention is as a set of instructions on a computer-usable medium, or resident in a computer system, for executing the method of the present invention.