A system and method allowing a consumer to make a purchase within a retail area and to remove that purchased item from the retail area without causing an alarm by an electronic article surveillance (EAS) system. The system first identifies the consumer and the product to be purchased, then validates the selected item. If the selected product is a valid selection, then the system posts the transaction to the consumer's account, optionally including a convenience charge, and commands the EAS to allow removal of the purchased item from the secured retail area, thereby allowing the consumer to make the purchase and avoid waiting for the availability of a human cashier or salesperson.