A method of advertising on a bowling lane wherein the bowling lane consists of an approach area, a pin deck end area and a lane area extending between the approach area and the pin deck area. A generally transparent overlay structure overlies at least a portion of one of the approach area, the pin deck area and the lane area of the base member, wherein the overlay structure consists of a core layer, a decorative layer, and a wear layer. The overlay structure includes printed indicia that are visible through the overlay structure and protected thereby.