A velour material includes a base fabric comprised of a woven fabric and a plurality of pile yarns woven into the base fabric in a pile weave such that they are raised on the surface thereof. The pile yarn has been subjected to a cleaning treatment in which the pile yarn is washed in the raw yarn stage with a cleaning solution containing a surfactant and then the cleaning solution is removed with water. Fats and oils adhered to fibers of the pile yarn have been washed and removed by the cleaning treatment. The content of fats and oils in the pile yarn after the cleaning treatment is half or less compared to the content of fats and oils in the pile yarn before the cleaning treatment.