A coloring or tinting composition containing as a substantive dye at least one hydroxyanthraquinone derivative of formula (I) is provided. Preferred hydroxyanthraquinone derivatives include 1,4-dihydroxy-6-chloro-7-(3′-methylphenoxy)-anthraquinone, 1,4-dihydroxy-6-chloro-7-(2′-methyl-3′-hydroxyphenoxy)-anthraquinone, 1,4-dihydroxy-6-chloro-7-(4′-methylphenoxy)-anthraquinone, 1,4-dihydroxy-6-chloro-7-(3′,5′,-dimethoxyphenoxy)-anthraquinone, or 1,4-dihydroxy-6-chloro-7-(2′,3′-dimethoxyphenoxy)-anthraquinone.