Method and apparatus for combining high data rate traffic and low data rate traffic on a common transmission medium while maximizing efficient use of available spectrum. Since spectrum is an economically valuable resource and transport of data generates revenue, the present invention directly leads to more profitable network operation. The disclosed systems are applicable to both wired and wireless transmission media. In one embodiment, a bandwidth reservation scheme provides that data rate may be varied so that when a particular data communication device is allocated a frame, it is also assigned a data rate for use in that frame. Because bandwidth usage varies with data rate, the division of available spectrum into channels for use by individual data communication devices may also vary among frames.