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发明申请
US20050144069A1 Method and system for providing targeted graphical advertisements 审中-公开
提供有针对性的图形广告的方法和系统

  • 专利标题： Method and system for providing targeted graphical advertisements
  • 专利标题（中）： 提供有针对性的图形广告的方法和系统
  • 申请号： US10742791
    申请日： 2003-12-23
  • 公开(公告)号： US20050144069A1
    公开(公告)日： 2005-06-30
  • 发明人: Leora Wiseman , Sumit Agarwal
  • 申请人： Leora Wiseman , Sumit Agarwal
  • 主分类号： G06Q30/00
  • IPC分类号： G06Q30/00 ;  G06F17/60
Method and system for providing targeted graphical advertisements
摘要：
A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.
摘要（中）：

系统和方法针对目标图形广告，其可涉及识别与实体（例如，广告商）相关联的图形广告; 将一个或多个概念与图形广告相关联; 接收与概念相关联的广告的请求; 以及递送与所述概念相关联的图形广告，其中所述图形广告基于所述概念的广告之间的排名来定位以进行显示，所述排名至少基于由所述实体提供的价格参数量。

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