A pixel clock and pulse-modulation-signal generating device includes a high-frequency-clock generating unit that generates a high-frequency clock; a modulation-data generating unit that generates, based on pixel control data that specifies a pixel length and image data, phase data that indicates a transition timing of a pixel clock and modulation data that indicates a desired bit pattern that corresponds to the image data; a pixel-clock generating unit that generates a pixel clock based on the high-frequency clock, the phase data, and a horizontal synchronization signal; and a serial-modulation-signal generating unit that inputs the modulation data, and outputs a pulse modulation signal in a serial pulse string based on the high-frequency clock.